PMF Designated a Hokkaido Cultural Heritage
Bernstein’s vision, bearing fruit in Hokkaido’s natural beauty
Leading 20th century conductor and PMF-founder Leonard Bernstein (1918-1990) was the composer of such works as the musical West Side Story, which was an instant sensation at its 1957 premiere, and has proved steadily popular ever since.
In 1958, at just 40 years old, Bernstein became the music director of the New York Philharmonic, propelling him to superstardom in the classical music world, joining the ranks of such giants as Karajan and Solti.
Prior to Bernstein becoming well known, he worked in the music industry under the pseudonym Lenny Amber ("Bernstein" means "amber" in German) and from these early days throughout his later years as a celebrity, his fondness for his amber drink of choice - Ballantine's 17-year-old Scotch Whisky - remained steady.
Like Bernstein's great art, Ballantine's craftsmanship has proven steadily popular since its inception. Formed in 1930, Ballantine's produced the world's first 17-year-old blended Scotch, garnering multiple awards and coming to be known simply as "The Scotch." It features aromas of vanilla and oak, a complex honey and vanilla flavor, and a unique long-lasting sweet aftertaste.
Ballantine's 17-year-old Scotch Whisky also lends itself to a variety of combinations, such as Irish coffee and whisky chocolates. Enjoy Bernstein's drink of choice, any way you like!