Mecenat Award 1999
PMF Principal Corporate Partners to win the 1998 Mecenat Award for Outstanding Cultivation of the Arts.
won by PMF's special sponsoring companies
The Association for Corporate Support of the Arts was founded in 1990 by private corporations as Japan's first private-sector association devoted to the support of culture and the arts. Efforts are made to bring awareness among governmental agencies and the general public to the value of business involvement with the arts and the need to establish beneficial tax measures so that corporations are able to develop more innovative arts support programs. In 1994, the Association was granted the status of "Special Tax-Exempt Public Association" by the Agency for Cultural Affairs.
Japan Mecenat Award, "Cultivation of the Arts," for year 1999 was presented to PMF's special sponsoring companies. The Nomura Securities, Panasonic Corporation (former Matsushita Electric), Japan Airlines, and Toyota Motor Corporation, to recognize their great contribution towards the development and growth of artists and artistic organizations, specifically their special support to the Pacific Music Festival (PMF).
| Sponsor | Association for Corporate Support of the Arts [Web site] |
| Purpose | To praise corporations or foundations that have contributed to a specific Mecenat activity during the fiscal year 1998 (April 1,1998 to March 31, 1999) |
| Subject | Any project connected to support of culture and arts |
| Points of selection |
Creativity/Originality/Possibility of further development/Contribution/Continuation/Special participation/ Any special activity |
About "Mecenat"
Mecenat is a French word that means support of arts and culture. The origin of the word dates back to ancient Rome, to Minister Maecenas, a generous patron of poets and artists, who worked under Emperor Augustus.
The word derives from Maecenas' name and is a contemporary term for the "act of advocating and supporting arts and culture"
